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Pop CoLab grew from a question I kept coming back to: what happens when adults have room to be curious, make things and connect without worrying about getting it “right”?

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Great reads we highly recommend.

Books that shaped Pop CoLab

These books helped me put words to what I was seeing. I’m sharing them because they shaped how I think about play and the experiences we create at Pop CoLab.

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Play — Dr. Stuart Brown with Christopher Vaughan

This is the book I’d hand to someone who asks, “Why does play matter for adults?” Dr. Brown explores the science of play and its connection to creativity, relationships and the way we respond to change.

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It helped me see play as something we can make room for throughout our lives, including at work.

 

That idea sits at the heart of Pop CoLab: when people have a chance to play together, they can discover sides of themselves and each other that don’t always show up in a meeting.

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Playful — Cas Holman with Lydia Denwort

Cas Holman brings a designer’s eye to a question I love: how do we make more room for play in everyday adult life? Her book explores curiosity, open-ended play and the freedom to try something without knowing exactly where it will lead.

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That feels familiar at Pop CoLab. Sometimes the best part of an experience is watching someone loosen up, follow an idea and surprise themselves with what they make or say.

Find your way to play

We all experience play differently. Developed by Dr. Stuart Brown and the play science team at the National Institute for Play, these six play styles help us understand how we naturally connect, create and feel energized.

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At Pop CoLab, we use the play styles developed by the National Institute for Play to design experiences that offer different ways to participate, helping everyone feel included while making room for each person’s unique way of playing.

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The National Institute for Play (NIFPlay) is a global thought leader in the science of play, curating and interpreting research that reveals how play fundamentally shapes human flourishing. Founded by Dr. Stuart Brown, the Institute has revolutionized our understanding of play as a biological necessity, not a luxury.

Creators

You find joy in making, building and bringing ideas to life through art, stories, music, cooking, design or hands-on creation.

Explorers

Curiosity drives you. You love investigating ideas, trying unfamiliar experiences and discovering what might be around the next corner.

Competitor

Challenges energize you. You enjoy games, puzzles and opportunities to improve, test your abilities or work toward a win.

Organizer

You enjoy bringing structure to chaos. Sorting, planning, collecting, coordinating and connecting people can all feel like play.

Dreamers

Your imagination is your playground. You enjoy stories, fantasy, role-playing and becoming absorbed in other worlds and possibilities.

Movers

You experience play through your body. Dancing, hiking, climbing, sports and other physical activities help you feel energized and alive.

Take the Play Quiz

We don't all play the same way, and that's the whole point.

Take our quick Play Personality quiz and find out how you're wired to play. Share it with your team, your friends, or that one coworker who definitely needs this. Compare results. Start a conversation. Have some fun with it.

Why Pop CoLab

We know not every team connects the same way. Some people learn by doing. Some through conversation. Some through creativity, humour, movement, or challenge.

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Our approach makes space for different personalities, different energy levels, and different ways of engaging, so more people can actually take part.

More than a team event

Pop CoLab exists to help people connect in more human ways.

 

We create experiences that feel playful in the moment, but are grounded in strategy, intention, and real team outcomes.

Want to bring strategic play to your team?

Book a discovery call or explore our experiences.

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Tailored Experiences

Our approach includes understanding team goals and dynamics to create personalized experiences that maximize engagement and effectiveness. We use innovative techniques and strategic frameworks to ensure successful outcomes for teams.

Strategic Insights

By analyzing the team's greatest strengths, how we play, we create experiences that align with team objectives and drive results.

Long-lasting Impact

Our aim is that experiences built here foster long-term relationships, trust, and a culture of collaboration.

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