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Last week, I had one of those moments that makes you pause and think about how far an idea has travelled.


If you’ve visited Pop CoLab or heard me speak, you may have heard me mention Play by Dr. Stuart Brown. I came across his book while I was trying to understand why play or what I now refer to as bringing a playful approach to what I do - matters so much to me.



His work helped give language and purpose to what Pop CoLab was becoming.


Dr. Brown has spent decades studying play in people and animals. He founded the National Institute for Play and wrote Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul. To me, he has always felt larger than life. His work showed me that play belongs in conversations about how we learn, connect, and live, including at work.


So when Lauren Sundstrom from the National Institute for Play reached out to arrange a meeting, I was excited. Lauren is the Institute’s Chief Operating Officer and just happens to be Dr. Brown’s daughter. She leads its partnerships, operations and strategic growth. Before taking on that role, she served as a board member and strategic advisor, and her career has included work in the U.S. Senate and in public and private development partnerships.



I went into the conversation carrying a lot of admiration for her father’s work. Following Dr. Browns work, watching his talks, and immersing myself in the work of play, I could not help but see all of that in Lauren, especially the resemblance she has to her father.


Lauren made it easy to move past that nervousness. She was thoughtful and generous with her time, and I felt comfortable talking with her about our shared belief in play. I could see her care for this work in the way she listened and spoke about it.


I told Lauren how much her father’s work has influenced me. I showed her the former insurance office I’ve turned into a space where adults and teams can play, create and connect. We talked about why I try to design experiences around the people in the room, giving them different ways to take part rather than expecting everyone to enjoy the same thing.


Lauren shared how the Institute is working to bring play science into everyday practice and reach more communities. We talked about its Play Styles assessment, the team assessment I’ve been developing for Pop CoLab, and ways those tools might complement each other. There’s more to explore, and I’m looking forward to sharing my work with her in a follow-up conversation.


One small connection made the meeting even more memorable: Lauren told me her mother was from Winnipeg. We were talking across borders about play, and suddenly our city was part of the story, too.


I’m also inspired by the next generation of the Institute’s leadership. Mia Sundstrom, Lauren’s daughter and Dr. Brown’s granddaughter, is its CEO. She works to bring play science into practical settings, from education and health to work and culture. Mia is an international speaker, a former NCAA Division I gymnast, team captain and coach, and holds degrees in business information and analytics and public policy. If I were to guess her play style, competitor would be right there at the top!


Image from nifplay.org - from left to right - Mia Sundstrom, Dr. Stuart Brown, Lauren Sundstrom



That meeting meant a great deal to me. I started Pop CoLab because I wanted adults and teams to have more opportunities to experience what play can make possible. Sitting down with someone whose family has helped shape my understanding of that work and their continued work brought me back to why I began.


I’m excited to keep building a connection with the National Institute for Play and to share more of its work.


One place to start is its Play Styles assessment. You can take the free assessment or explore the premium version for a deeper look at how you play:

 
 
 

Bringing more play to the Manitoba Children’s Museum’s Auction Gala.


How do you add more play to one of Winnipeg's most playful places? You bring it right to the table.


Pop CoLab teamed up with the Manitoba Children’s Museum to create a custom Game CoLab experience for its Play It Forward Gala. The goal was simple: help guests connect, have fun and play together.


 


A game made for the occasion


 Game CoLab is our new team experience where your group creates its own prompts and builds a tabletop game together.


For the gala, we gave it a museum-inspired twist. Working with the museum team, we developed ready-to-play prompts and custom packaging, giving every table a game to explore throughout the evening.


Guests could also take our play quiz to discover their play style, a fun way to explore what lights them up and how others like to join in.



The game was a hit, but our favourite part was watching people laugh, connect and enjoy something we had created together.


Thank you to the Manitoba Children’s Museum for inviting us to be part of a night that celebrates the power of play.


A Fitting Host. A Personal Inspiration.



The evening was hosted by Ace Burpee, which made it especially meaningful. Ace is a big part of the inspiration behind Pop CoLab.


“Ace has always been a huge inspiration to me. Seeing the playful approach he brings to what he does made me want to create spaces and opportunities for others to experience that, too.


As adults, we don’t always feel we have the time, space or permission to play, especially at work. But when we understand what lights us up, makes us lose track of time and brings us joy, we can start bringing that spirit into how we approach our day.


 The job itself might stay the same, but how we connect, create and solve problems can become more playful.


 Finding your play is a way to find more joy, and more room to be yourself.”


— Donavan Robinson, Founder of Pop CoLab


 


Want to know your play style? Take the Play Style Quiz: https://lnkd.in/gDaexKtB

 
 
 

A few years ago, when malls were struggling and major retailers were closing locations, I remember saying that I didn’t think physical retail was going away.


I thought the reason we use those spaces would change.


Less about simply going somewhere to buy something.


More about giving people a reason to actually go somewhere.


Experiences. Connection. Discovery. Play.


And we’re starting to see that shift happen.


Toys “R” Us just announced a major U.S. expansion with 120 new standalone stores. What caught my attention wasn’t just the number of stores.


Select locations are being designed with Creator Studios where brands and creators can host events, product launches and experiences. Toys “R” Us in the U.S.A. has also been experimenting with in-store Play Days built around games, activities, DJs and themed play.



Maybe someone at Toys “R” Us got wind of what we’re doing at Pop CoLab and thought, “That’s what we need.”


Probably not. 😂



Because this is the shift I’ve been excited about for years.


Physical spaces don’t just have to be places where we consume things.


They can become places where we experience things together.


We’re seeing it in retail.


We’re seeing it in entertainment.


And we’re seeing it in the workplace.


That’s a big part of what we’re building at Pop CoLab: creating reasons for people to get out from behind their screens, come together, play, connect and actually experience something with each other.



The big guys are investing in experiences.


We’ve been building around that idea from the beginning.


Want to chat more about how Pop CoLab can help your team connect? Email us at discover@popcolab.ca or visit us at popcolab.ca

 
 
 

Take the Play Quiz

We don't all play the same way, and that's the whole point.

Take our quick Play Personality quiz and find out how you're wired to play. Share it with your team, your friends, or that one coworker who definitely needs this. Compare results. Start a conversation. Have some fun with it.

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